This story would talk about the financial success that Snapchat would have in 2016 that would have at 2017 making it grow bigger and so therefore mean that it is becoming more successful than compwetitors such as Facebook which would own multiple digital platforms.
- Stocks soaring 44% on their first day of trading and valuing the company at $28bn
- Market value of $28.3bn, on a par with CBS and Target.
- Snap’s revenues last year were just a fraction of Facebook’s $27.6bn
In my opinion I think that this sort of story isn't really a surprise since digital platforms have been at a rise. This would be because of the fact that it would feature a variety of options and clues for the business to offer. In addition to this idea of constant success from Snapchat, it can also demonstrate how the business would also be willing to make sure that the business would be prepared in making small but innovative updates that would mean that they are keeping their app with changes that doesn't bore the consumer.
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