Friday 18 November 2016

Facebook faces calls for greater transparency amid 'fake news' row

Source: https://www.theguardian.com/technology/2016/nov/17/facebook-transparency-fake-news-advertising

Facebook said that an internal inquiry found new problems with key measurement metrics.

This story highlights how Facebook has had to now try and make sure that people know what stories a re fake and what aren't. This would mainly be because of the lack of truth that may actually influence an audience into believing the lie. This would be bad as it would have negative impacts o those featured as an audience might use these websites to influence others.

  • "The errors include over-reporting time spent reading Instant Articles, on which Facebook partners with publishers including newspapers to run stories and split ad revenue, and overstating how many people see a Facebook page a month by 55%."
In my opinion I think that Facebook is finally cracking down on a bad aspect of Facebook. This although should've been done earlier because of political events such as the Presidential Elections would suggest that an audience doesn't know what is right so they would believe in the stories that are in their social media because of how much easier it is to go to an article online. And since articles are known to be trustworthy, audiences may believe in these stories.



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