Friday 21 October 2016

Newspaper websites suffer post-Olympic dip as print sales hold steady

Source: https://www.theguardian.com/media/2016/oct/20/newspaper-website-print-sales
Independent.co.uk: traffic fell by 11% in September


This article looks into the decline that print media in the form of newspapers would have as well as its online counterpart.

  • "The best digital performer, relatively speaking, was the Sun which saw daily average browser numbers drop by just 1.52% month on month to 2.9 million, according to the latest figures from the Audit Bureau of Circulations published on Thursday."
  • "Mail Online saw its daily unique browser numbers fall by by 3.2% month on month in September"

In my opinion I think that this decline is mainly due to the online variation of newspapers. In this case there have been dips in the performance of these newspapers. In this case I think that this highlights the transition to digital versions of newspapers. However as previously discussed in previous tasks, this would be quite a negative impact because of the efforts of journalism. In this case there isn't much investigative journalism that there was for newspapers to survive. However there can be an argument that online would normally report on these revealing events such as the dark aspects of each Presidential Candidate on the Presidential Race. This would tend to be trending. Especially considering that the final debate was approaching soon. So therefore there is potential for journalism.


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