Source:https://www.theguardian.com/technology/2016/sep/22/snapchat-users-dudeocracy-of-talent
In this article Snapchat is seen as a place where talent would be showcased. In this case this social media app was discussed in an event called SnapHappen which wasn't organised by Snapchat. This event has mainly talked about the success that this would have gaathered with some of its users being sponsored. It also talks about how advertisers. As well as that Snapchat is also trying to convince advertisers that they could use their platform to advertise their products or services there.
- "Two things seem to be holding back any deluge of marketing dollars for Snapchatters: the infamous lack of metrics on Snapchat, including how many followers a star has, and how many times their stories have been viewed"
In my opinion I think that Snapchat looks like a great way for talent to grow. Since they could try and garner some followers over time, this could therefore mean that they have a chance of getting sponsored. This would also make advertising quite challenging if they want to promote their products by sponsoring a Snapchat user since they would have 10 seconds to try something creative. This could make their users more creative and this could make it more competitive for big corporatios such as 20th Century Fox to try and promote using Snapchat.
No comments:
Post a Comment